A business can severely suffer if the marketing and sales departments don’t get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could seriously suffer if the teams do not get along. There are several office-based activities that could be implemented to curb this. Technology should be considered.
Communicate and collaborate better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. Both teams need to collaborate better because they both depend on each other. Marketing have all of the info that the sales require to close leads. On the other hand, sales staff have all the precious insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It need to be clearly defined, reviewed, monitored and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Create a consistent buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies wind up fighting a huge bump in the road as the customers are moved from marketing domains to earnings. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Utilize technology to Create a single source of fact.
Occasionally rifts are not Only brought on by egos but from the present business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is where integration platform arrive in. Attempting celigo-the intelligent cloud integration system as service will enable you to attract Together separate programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.